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~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"The marketing review"
~person:"Brodie, Roderick J."
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The Routledge companion to contemporary brand management
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Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
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