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~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"The marketing review"
~person:"Rojas-Mendez, José I."
~subject:"Internationales Marketing"
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The Routledge companion to contemporary brand management
The marketing review
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From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
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