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~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"The marketing review"
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~subject:"Markenimage"
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Firmenimage
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Brand management
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Markenführung
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21
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21
Brand
20
Markenartikel
19
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9
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The Routledge companion to contemporary brand management
The marketing review
Journal of business research : JBR
350
The journal of brand management : an international journal
300
The journal of product & brand management
286
Journal of retailing and consumer services
164
European journal of marketing : EJM
84
Asia Pacific journal of marketing and logistics
72
Psychology & marketing
71
SpringerLink / Bücher
70
Journal of marketing communications
68
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
59
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of strategic marketing
52
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
47
The IUP journal of brand management : IJBRM
45
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
43
International journal of internet marketing and advertising : IJIMA
43
Journal of global marketing
42
Journal of the Academy of Marketing Science
42
The journal of consumer marketing
42
International marketing review
41
International journal of consumer studies
40
Journal of marketing
40
Tourism management : research, policies, practice
40
Journal of marketing management : MM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Innovatives Markenmanagement
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Global business review
27
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ECONIS (ZBW)
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
4
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
5
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
6
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
7
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
8
Towards a better understanding of the ethical brand and its management
Brunk, Katja H.
- In:
The Routledge companion to contemporary brand management
,
(pp. 280-293)
.
2016
Persistent link: https://www.econbiz.de/10011515403
Saved in:
9
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
Saved in:
10
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
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