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~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Bühler, André W."
~person:"Kapferer, Jean-Noël"
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Brand management
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Markenführung
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Consumer goods marketing
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Bühler, André W.
Kapferer, Jean-Noël
Singh, Jaywant
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The Routledge companion to contemporary brand management
The journal of brand management : an international journal
2
Brand management ; Vol. 2
1
Journal of brand management: advanced collections
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
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The journal of product & brand management
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ECONIS (ZBW)
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The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
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Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
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