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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Business-to-business marketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Business-to-business marketing
Markenartikel
Brand management
29
Markenführung
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Brand
4
Brand image
3
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3
Nonprofit marketing
3
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2014
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Aufsatz im Buch
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Blankson, Charles
1
Dall'Olmo Riley, Francesca
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Graham, Johnny
1
Hamzaoui-Essoussi, Leila
1
Kerrigan, Finola
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Mudambi, Susan M.
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O'Reilly, Daragh
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The Routledge companion to contemporary brand management
Brands and branding
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Consumer brand relationships : meaning, measuring, managing
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
9
Brand management ; Vol. 2
8
Psychology of branding
8
Cases on branding strategies and product development : successes and pitfalls
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 1
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Innovative Markenführung und -implementierung
5
The evolution of brands : from signals of quality to storehouses of trust
5
Brand management ; Vol. 3
4
Brand management ; Vol. 4
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
Fashion branding and communication : core strategies of European luxury brands
4
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
4
The definitive book of branding
4
A master class in brand planning : the timeless works of Stephen King
3
Aufbruch : Ingredient Branding schafft Werte
3
Best practice der Markenführung
3
Brands and brand management : contemporary research perspectives
3
International marketing ; Vol. 2
3
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management in emerging markets : theories and practice
2
Branded lives : the production and consumption of meaning at work
2
Business-to-business brand management : theory, research and executive case study exercises
2
CSR und Brand Management : Marken nachhaltig führen
2
Contemporary consumer culture theory
2
Country of origin effect : looking back and moving forward
2
Design thinking : integrating innovation, customer experience and brand value
2
Employer branding for competitive advantage : models and implementation strategies
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
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Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
2
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
4
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
5
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
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