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~isPartOf:"The Routledge companion to nonprofit marketing"
~language:"eng"
~person:"Money, Arthur H."
~source:"econis"
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The Routledge companion to nonprofit marketing
The evolution of nonprofit marketing
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Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Money, Kevin
;
Money, Arthur H.
;
Downing, Steve
; …
- In:
The Routledge companion to nonprofit marketing
,
(pp. 28-48)
.
2008
Persistent link: https://www.econbiz.de/10003592269
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