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~isPartOf:"The Routledge companion to strategic marketing"
~person:"Verhoef, Peter C."
~subject:"Relationship marketing"
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The Routledge companion to strategic marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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ERIM report series research in management
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Customer engagement : contemporary issues and challenges
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Foundations and trends in marketing : FTMKT
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Handbook of marketing strategy
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Marketing accountability for marketing and non-marketing outcomes
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Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
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