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~isPartOf:"The SAGE handbook of social marketing"
~person:"Anker, Thomas Boysen"
~person:"Kotler, Philip"
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The SAGE handbook of social marketing
Always learning
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Does marketing need reform? : fresh perspectives on the future
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Ethical challenges in commercial social marketing
Anker, Thomas Boysen
;
Kappel, Klemens
- In:
The SAGE handbook of social marketing
,
(pp. 284-297)
.
2011
Persistent link: https://www.econbiz.de/10009380556
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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
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