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~isPartOf:"The SAGE handbook of social marketing"
~subject:"Behaviour"
~subject:"Consumer protection"
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The SAGE handbook of social marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Gewerblicher Rechtsschutz, Urheberrecht, Wirtschaftsrecht : Mitarbeiterfestschrift zum 70. Geburtstag von Eugen Ulmer mit Beiträgen aus dem deutschen, ausländischen und internationalen Recht
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New approaches toward resistance to persuasion
Petrova, Petia K.
;
Cialdini, Robert B.
- In:
The SAGE handbook of social marketing
,
(pp. 107-122)
.
2011
Persistent link: https://www.econbiz.de/10009380690
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