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~isPartOf:"The Sage handbook of advertising"
~subject:"Economic history"
~subject:"Werbeplanung"
~type:"article"
~type:"journal"
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The Sage handbook of advertising
A master class in brand planning : the timeless works of Stephen King
13
Journal of historical research in marketing
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Women in PR history
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Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Brand Planning : starke Strategien für Marken und Kampagnen
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Advertising in developing and emerging countries : the economic, political and social context
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Consumerism and the co-operative movement in modern British history : taking stock
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Economies et sociétés ; 47,3/4
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Enterprise & society : the international journal of business history
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European journal of marketing : EJM
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Global advertising practice in a borderless world
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the quarterly review of marketing communications
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The Routledge companion to marketing and feminism
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The advertising handbook
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The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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Werbewoche : Fachmagazin für Werbung
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Account planning : its history and its significance for ad agencies
Feldwick, Paul
- In:
The Sage handbook of advertising
,
(pp. 184-198)
.
2007
Persistent link: https://www.econbiz.de/10003570251
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