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~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~person:"Hudders, Liselot"
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
Journal of fashion marketing and management
1
Nonprofit and voluntary sector quarterly
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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The effectiveness of green advertisements : combining ad-based and consumer-based research
Vlieger, Lynn De
;
Hudders, Liselot
;
Verleye, Gino
- In:
The changing roles of advertising : [extended versions …
,
(pp. 213-222)
.
2013
Persistent link: https://www.econbiz.de/10009773031
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