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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
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~type_genre:"Konferenzbeitrag"
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Brand management
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Markenführung
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Marketing management
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Aaker, David A.
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Brown, Stephen
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The evolution of brands : from signals of quality to storehouses of trust
Marketing strategy processes and tools
11
Marketing strategy organization and implementation
10
Measuring and managing brands
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
Springer Reference Wirtschaft
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
Strategic information systems ; Vol. 3
4
The evolution of nonprofit marketing
4
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
4
Evolving and emerging issues in marketing strategy
3
Interdisciplinary management research XVI ; 1
3
International marketing ; Vol. 2
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
The nature and scope of marketing research
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
2
Brand management ; Vol. 1
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Conference proceedings trends in business communication 2016
2
History of marketing thought ; Volume 3
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of industrial engineering and management : JIEM
2
Journal of marketing management : MM
2
Journal of purchasing and supply management
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Open economics
2
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
2
Proceedings of the 5th International Conference on Economic Management and Green Development
2
Relational and functional integration
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ECONIS (ZBW)
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Building strong brands
Aaker, David A.
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2009
Persistent link: https://www.econbiz.de/10003784498
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2
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
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3
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
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2009
Persistent link: https://www.econbiz.de/10003784641
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