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~isPartOf:"The evolution of integrated marketing communications : the customer-driven marketplace"
~person:"Grönroos, Christian"
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The evolution of integrated marketing communications : the customer-driven marketplace
Meddelanden från Svenska Handelshögskolan
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
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