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~isPartOf:"The evolution of integrated marketing communications : the customer-driven marketplace"
~person:"Keller, Kevin Lane"
~type_genre:"Reprint"
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The evolution of integrated marketing communications : the customer-driven marketplace
Brand management ; Vol. 2
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Measuring and managing brands
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Brand management ; Vol. 1
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Brand management ; Vol. 3
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Marketing-mix strategies - product strategy and promotion strategy
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
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(pp. 65-81)
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2011
Persistent link: https://www.econbiz.de/10009232920
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