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~isPartOf:"The global market : developing a strategy to manage across borders"
~language:"deu"
~language:"eng"
~person:"Pepels, Werner"
~person:"Silk, Alvin J."
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The global market : developing a strategy to manage across borders
NBER working paper series
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Journal of economics & management strategy : JEMS
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Cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
The global market : developing a strategy to manage …
,
(pp. 217-257)
.
2004
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