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~isPartOf:"The global market : developing a strategy to manage across borders"
~person:"Brennan, Linda"
~person:"Bultez, Alain V."
~person:"Nöcker, Ralf"
~person:"Silk, Alvin J."
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The global market : developing a strategy to manage across borders
NBER working paper series
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Working paper / European Institute for Advanced Studies in Management
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Working papers / Harvard Business School, Division of Research
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Global advertising practice in a borderless world
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Harvard Business School Research Paper Series # 15-093
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Journal of current issues and research in advertising : JCIRA
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
The global market : developing a strategy to manage …
,
(pp. 217-257)
.
2004
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