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~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Balaji, M. S."
~subject:"Relationship marketing"
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Balaji, M. S.
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The international journal of bank marketing : IJBM
Journal of business research : JBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing : EJM
1
International journal of hospitality management
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of strategic marketing
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Service business
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Technological forecasting & social change : an international journal
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The IUP journal of brand management : IJBRM
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The journal of product & brand management
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Measuring effectiveness of customer relationship
management
in Indian retail banks
Padmavathy, C.
;
Balaji, M. S.
;
Sivakumar, V. J.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
4
,
pp. 246-266
Persistent link: https://www.econbiz.de/10009581865
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