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~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Girard, Tulay"
~person:"Scharf, Edson Roberto"
~subject:"Firmenimage"
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Girard, Tulay
Scharf, Edson Roberto
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Corporate social responsibility to build strong Brazilian bank brand
Scharf, Edson Roberto
;
Fernandes, Josiane
;
Kormann, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
6
,
pp. 436-451
Persistent link: https://www.econbiz.de/10009667020
Saved in:
2
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
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