//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Kumi, Desmond Kwadjo"
~subject:"Personal banking"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenorientierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Personal banking
Advertising
1
Advertising effects
1
Bank
1
Banking industry
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Brand preference
1
Consumer behaviour
1
Customer loyalty
1
Customer retention
1
Ghana
1
Konsumentenverhalten
1
Kundenbindung
1
Markenführung
1
Markenimage
1
Privatkundengeschäft
1
Relationship marketing
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kumi, Desmond Kwadjo
Al-Eisawi, Dima
1
Al-Hawari, Mohd Ahmad
1
Amoako, George Kofi
1
Anabila, Peter
1
Balaji, M. S.
1
Birnbrich, Cornelia
1
Chikazhe, Lovemore
1
Clemes, Michael D.
1
Coll, Santiago Forgas
1
Dimitriadis, Sergios
1
Effah, Ebenezer Asare
1
Ferguson, David
1
Gan, Christopher
1
Guillén, Marta Estrada
1
Heinonen, Kristina
1
Henrique, Jorge Luiz
1
Hoffmann, Arvid O. I.
1
Hong, Jung-kee
1
Inyang, Aniefre Eddie
1
Ismail, Hina
1
Itani, Omar S.
1
Khan, Zia
1
Kirpalani, Vishnu M.
1
Lähteenmaki, Ilkka
1
Makanyeza, Charles
1
Matos, Celso Augusto de
1
Medberg, Gustav
1
Neto, Mário Teixeria Reis
1
Nätti, Satu
1
Padmavathy, C.
1
Palau i Saumell, Ramon
1
Paul, Rik
1
Ponnam, Abhilash
1
Pritchard, Adrian
1
Pérez, Andrea
1
Rambocas, Meena
1
Roig, Juan Carlos Fandos
1
Roy, Sanjit
1
Saleem, Muhammad Abid
1
more ...
less ...
Published in...
All
The international journal of bank marketing : IJBM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->