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~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
85
Consumer behaviour
64
Konsumentenverhalten
64
Bank
60
Personal banking
48
Privatkundengeschäft
48
Customer satisfaction
46
Kundenzufriedenheit
46
Dienstleistungsqualität
39
Service quality
39
Electronic Banking
21
Electronic banking
21
Financial services
21
Finanzdienstleistung
21
Confidence
19
Vertrauen
19
Corporate Social Responsibility
17
Corporate social responsibility
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17
Indien
17
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14
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14
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13
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12
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11
Customer loyalty
11
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Loyalty
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Customers
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Lieferantenmanagement
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Supplier relationship management
8
Anlageverhalten
7
Behavioural finance
7
Marketing management
7
Marketingmanagement
7
Bank marketing
6
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Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
3
Amin, Muslim
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Brun, Isabelle
2
Eriksson, Kent
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Hoffmann, Arvid O. I.
2
Hurley, Robert F.
2
Rajaobelina, Lova
2
Agrawal, Shiv Ratan
1
Al-Eisawi, Dima
1
Al-Hawari, Mohd Ahmad
1
Al-jazzazi, Akram
1
Amoako, George Kofi
1
Anabila, Peter
1
Andaleeb, Syed S.
1
Arcand, Manon
1
Babakus, Emin
1
Bak, Randall
1
Balaji, M. S.
1
Basso, Kenny
1
Baumann, Chris
1
Berraies, Sarra
1
Bhaskar, Shilpa Sharma
1
Bhat, Suhail Ahmad
1
Birnbrich, Cornelia
1
Brannan, Ross
1
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1
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1
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1
Caruana, Albert
1
Chikazhe, Lovemore
1
Chomvilailuk, Rojanasak
1
Clemes, Michael D.
1
Coll, Santiago Forgas
1
Costa, Francisco José
1
Dahlstrom, Robert
1
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The international journal of bank marketing : IJBM
Journal of business research : JBR
650
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
255
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
187
Journal of the Academy of Marketing Science
172
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
85
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21
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30
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85
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21
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
22
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
23
Building brand equity in retail banks : the case of Trinidad and Tobago
Rambocas, Meena
;
Kirpalani, Vishnu M.
;
Simms, Errol A.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 300-320
Persistent link: https://www.econbiz.de/10010387139
Saved in:
24
How to recover trust in the banking industry? : a game theory approach to empirical analyses of bank and corporate customer relationships
Dahlstrom, Robert
;
Nygaard, Arne
;
Kimasheva, Maria
; …
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 268-278
Persistent link: https://www.econbiz.de/10010387146
Saved in:
25
Online relationship quality : scale development and initial testing
Brun, Isabelle
;
Rajaobelina, Lova
;
Line, Ricard
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010252740
Saved in:
26
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
27
Mobile banking service quality and customer relationships
Arcand, Manon
;
Tep, Sandrine Prom
;
Brun, Isabelle
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1066-1087
Persistent link: https://www.econbiz.de/10011814538
Saved in:
28
Apps for mobile banking and customer statisfaction : a cross-cultural study
Sampaio, Cláudio Hoffmann
;
Ladeira, Wagner Junior
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1131-1151
Persistent link: https://www.econbiz.de/10011815044
Saved in:
29
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
30
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
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