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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Cham Tat Huei"
~subject:"Brand image"
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Brand image
Bekleidung
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Clothing
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Consumer behaviour
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Generation Y
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Malaysia
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Markenimage
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Viral marketing
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Virales Marketing
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clothing interest
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need for uniqueness
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perceived quality
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price consciousness
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purchase intention
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self-concept
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Cham Tat Huei
Mathur, Manisha
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Arnaout, Jean-Paul
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Boon Liat Cheng
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Brandão, Amélia Maria Pinto da Cunha
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Caryn Kar Yan Ng
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The international review of retail, distribution and consumer research
Asia Pacific journal of marketing and logistics
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
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