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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Mann, Bikram Jit Singh"
~person:"Palma, Ana Patrícia"
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Consumer behaviour
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Store design
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Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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Customer satisfaction
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Kaufentscheidung
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Kundenzufriedenheit
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Purchase decision
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Werbewirkung
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consumer involvement
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consumer perceptions
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consumer satisfaction
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impulse buying
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match-up hypothesis
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store environment
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Mann, Bikram Jit Singh
Palma, Ana Patrícia
Marques, Susana Henriques
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The international review of retail, distribution and consumer research
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Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
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2
Environmental factors and satisfaction in a specialty store
Marques, Susana Henriques
;
Cardoso, Maria Margarida
; …
- In:
The international review of retail, distribution and …
23
(
2013
)
4
,
pp. 456-474
Persistent link: https://www.econbiz.de/10009788532
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