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~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Willems, Kim"
~subject:"Relationship marketing"
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Am I cheap? : testing the role of store personality and self-congruity in discount retailing
Willems, Kim
;
Swinnen, Gilbert
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 513-539
Persistent link: https://www.econbiz.de/10009492159
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