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~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Low-cost strategy
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Niedrigpreisstrategie
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Consumer behaviour
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Verkaufsförderung
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Roll, Oliver
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The international review of retail, distribution and consumer research
Journal of retailing and consumer services
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Journal of air transport management
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Journal of business research : JBR
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Journal of retailing
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European journal of operational research : EJOR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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Transportation research / E : an international journal
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Journal of marketing
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Journal of marketing research : JMR
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Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing letters : a journal of research in marketing
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Review of industrial organization : RIO
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Asia Pacific journal of marketing and logistics
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Eurasian economic review : a journal in applied macroeconomics and finance
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
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