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~isPartOf:"The international review of retail, distribution and consumer research"
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Viral marketing
12
Virales Marketing
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Consumer behaviour
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Brand image
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1
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1
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Beneke, Justin
1
Boon Liat Cheng
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Brandão, Amélia Maria Pinto da Cunha
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Caryn Kar Yan Ng
1
Cham Tat Huei
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Costa, Carlos
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Cruz, Poliano Bastos da
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Dalzotto, Daniela
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Dixit, Saumya
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Lim, Yet-mee
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Mein, Xiang Ying
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The international review of retail, distribution and consumer research
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
12
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1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
3
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
4
Online information seeking patterns and social inequality in a digital economy
Räsänen, Pekka
;
Koivula, Aki
;
Keipi, Teo
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012485075
Saved in:
5
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
6
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
7
The impact of affective and cognitive antecedents on negative word-of-mouth intentions
Dalzotto, Daniela
;
Basso, Kenny
;
Costa, Carlos
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10011594196
Saved in:
8
Factors influencing Generation Y consumers' perceptions of eWOM credibility : a study of the fast-food industry
Shamhuyenhanzva, Roy Malon
;
Van Tonder, Estelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 435-455
Persistent link: https://www.econbiz.de/10011594197
Saved in:
9
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
10
Am I cheap? : testing the role of store personality and self-congruity in discount retailing
Willems, Kim
;
Swinnen, Gilbert
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 513-539
Persistent link: https://www.econbiz.de/10009492159
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