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~isPartOf:"The journal of applied business research"
~subject:"Brand management"
~subject:"Relationship marketing"
~subject:"Wissensmanagement"
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Brand management
Relationship marketing
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Beziehungsmarketing
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Brand Communication
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Consumer behaviour
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In-Store Marketing
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Konsumentenverhalten
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Marreiros, Cristina Galamba
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Silveira, Paulo Duarte
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The journal of applied business research
Expert journal of marketing
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ERIM report series research in management
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Universität St. Gallen - EDIS - Elektronische Disserationen der Universität St. Gallen
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European Journal of Marketing
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Expert journal of business and management
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Baltic journal of management
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Brödner/Hamburg/Schmidtke: Strategische Wissensnetze: Wie Unternehmen die Ressource Wissen nutzen. Projektbericht des IAT ; 5/1999, S. 27-46
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Brödner/Hamburg/Schmidtke: Strategische Wissensnetze: Wie Unternehmen die Ressource Wissen nutzen. Projektbericht des IAT ; 5/1999, S. 47-56
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Brödner/Hamburg/Schmidtke: Strategische Wissensnetze: Wie Unternehmen die Ressource Wissen nutzen. Projektbericht des IAT ; 5/1999, S. 79-102
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Central European business review : CEBR
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Critical perspectives on accounting : an international journal for social and organizational accountability
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Dissertation ; Nr. 2595
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
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International journal of business excellence : IJBEX
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International journal of electronic business
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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JIBS dissertation series / Jönköping International Business School
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Journal of Consumer Marketing
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Journal of business economics and management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of fashion marketing and management
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Exploring shopper
marketing
approach implications on brand communication at the point-
of
-purchase : an
expert
's opinion qualitative study
Silveira, Paulo Duarte
;
Marreiros, Cristina Galamba
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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