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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Brand management
Internal branding
5
Interne Markenführung
5
Markenführung
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Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Angestellte
1
Arbeitsverhalten
1
Betriebsklima
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Brand citizenship behaviour
1
Brand image
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Coping strategy
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Coping-Strategie
1
Einzelhandel
1
Employee retention
1
Intention to stay
1
Internal brand equity
1
Markenimage
1
Meinung
1
Mitarbeiterbindung
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Opinion
1
Resilience
1
Retail trade
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Retailing
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SST
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Selbstbedienung
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Self-service
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Studium
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University education
1
White collar workers
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Work behaviour
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Work climate
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education brands
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higher education (HE) branding
1
university branding
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university marketing
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Abratt, Russell
1
Aurand, Timothy W.
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Buff, Cheryl L.
1
Chapleo, Chris
1
Clark, Paul
1
Devasagayam, P. Raj
1
Du Preez, Rose
1
Hultén, Peter
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Judson, Kimberly M.
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Tarnovskaya, Veronika
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The journal of brand management : an international journal
The journal of product & brand management
Innovatives Markenmanagement
5
SpringerLink / Bücher
3
Research
2
Antecedents and outcomes of employee-based brand equity
1
Business-to-business brand management : theory, research and executive case study exercises
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative Markenführung und -implementierung
1
Journal for global business advancement : JGBA
1
Journal of African business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing : ZFP ; journal of research and management
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Organization : the critical journal of organization, theory and society
1
Springer eBook Collection
1
The institutional development of business schools
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
The service industries journal
1
Wissenschaft für die Praxis / 1
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ECONIS (ZBW)
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
3
Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes
Chapleo, Chris
;
Clark, Paul
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 631-647
Persistent link: https://www.econbiz.de/10011625248
Saved in:
4
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
Saved in:
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