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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
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Search: subject:"marketing"
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Subject
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Relationship marketing
Brand management
938
Markenführung
938
Consumer behaviour
614
Konsumentenverhalten
614
Brand image
580
Markenimage
580
Brand
443
Markenartikel
439
Beziehungsmarketing
212
Social Web
125
Social web
125
Marketing management
101
Marketingmanagement
100
Internet marketing
90
Online-Marketing
90
Luxury goods
89
Luxusgüter
89
Emotion
76
Brand architecture
71
Markenarchitektur
69
Corporate reputation
62
Firmenimage
62
Brand loyalty
59
Corporate Social Responsibility
59
Corporate social responsibility
59
Advertising effects
57
USA
57
Werbewirkung
57
United States
56
Markentreue
45
Social media
45
Viral marketing
44
Virales Marketing
44
Personality psychology
43
Persönlichkeitspsychologie
43
Customer satisfaction
40
International marketing
40
Internationales Marketing
40
Kundenzufriedenheit
40
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Undetermined
124
Free
8
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Article
209
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3
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Article in journal
212
Aufsatz in Zeitschrift
212
Collection of articles of several authors
3
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3
Case study
2
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2
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1
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Language
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English
212
Author
All
Guzman, Francisco
7
Fetscherin, Marc
6
Gil Saura, Irene
4
Veloutsou, Cleopatra
4
Kaufmann, Hans Rüdiger
3
Loureiro, Sandra Maria Correia
3
Šerić, Maja
3
Abratt, Russell
2
Berenguer Contrí, Gloria
2
Broyles, S. Allen
2
Carlson, Jamie
2
Chrysochou, Polymeros
2
Confente, Ilenia
2
Cooper, Tony
2
De Vries, Natalie Jane
2
Dobele, Angela R.
2
Fatma, Mobin
2
Guido, Gianluigi
2
Iglesias, Oriol
2
Ind, Nicholas
2
Kennedy, Eric
2
Khan, Imran
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Laukkanen, Tommi
2
Leingpibul, Thaweephan
2
Motiani, Manoj
2
Pastore, Alberto
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Sihvonen, Jenniina
2
Stavros, Constantino
2
Vera, Jorge
2
Vernuccio, Maria
2
Vrontis, Demetris
2
Wallace, Elaine
2
Wiedmann, Klaus-Peter
2
Åsberg, Per
2
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
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Published in...
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The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
626
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Gabler Edition Wissenschaft
102
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
99
Psychology & marketing
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
212
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1
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212
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
8
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
9
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
10
Is social media
marketing
worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
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