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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
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Brand management
938
Markenführung
938
Consumer behaviour
614
Konsumentenverhalten
614
Brand image
580
Markenimage
580
Brand
443
Markenartikel
439
Beziehungsmarketing
212
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212
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125
Social web
125
Marketing management
101
Marketingmanagement
100
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90
Online-Marketing
90
Luxury goods
89
Luxusgüter
89
Emotion
76
Brand architecture
71
Markenarchitektur
69
Corporate reputation
62
Firmenimage
62
Brand loyalty
59
Corporate Social Responsibility
59
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59
Advertising effects
57
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57
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56
Markentreue
45
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45
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44
Virales Marketing
44
Personality psychology
43
Persönlichkeitspsychologie
43
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40
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40
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Balmer, John M. T.
14
Guzman, Francisco
14
Merrilees, Bill
11
Powell, Shaun M.
10
Burmann, Christoph
8
Iglesias, Oriol
8
Miller, Dale
8
Fetscherin, Marc
7
Urde, Mats
7
Wiedmann, Klaus-Peter
7
Abratt, Russell
6
Golob, Urša
6
Ind, Nicholas
6
Johnson, Lester W.
6
Kernstock, Joachim
6
Mizera, Sue
6
Piehler, Rico
6
Rindell, Anne
6
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Baxter, Stacey M.
5
Biedenbach, Galina
5
Burghausen, Mario
5
Christodoulides, George
5
Gil Saura, Irene
5
Grace, Debra
5
Grappi, Silvia
5
Hegner, Sabrina
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
Keller, Kevin Lane
5
Kulczynski, Alicia
5
Taute, Harry A.
5
Vrontis, Demetris
5
Zarantonello, Lia
5
Abimbola, Temi
4
Baumgarth, Carsten
4
Davies, Mark A. P.
4
Dwivedi, Abhishek
4
Greyser, Stephen A.
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
2,340
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Management Science
274
Cogent business & management
273
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ECONIS (ZBW)
1,069
USB Cologne (EcoSocSci)
2
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of
marketing
communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
6
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
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