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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Lanseng, Even Johan"
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The journal of brand management : an international journal
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Brands in texts : attitudinal effects of brand placements in narrative fiction
Olsen, Lars Erling
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Lanseng, Even Johan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 702-711
Persistent link: https://www.econbiz.de/10009576041
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