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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"USA"
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The journal of brand management : an international journal
Working paper / National Bureau of Economic Research, Inc.
American economics and politics ; Vol. 1
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Twins or strangers? : Differences and similarities between industrial and academic science
Sauermann, Henry
;
Stephan, Paula E.
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2010
Persistent link: https://www.econbiz.de/10003982005
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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