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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Consumer behaviour
Markenführung
Werbewirkung
Brand management
550
Konsumentenverhalten
347
Brand image
335
Markenimage
335
Brand
283
Markenartikel
281
Beziehungsmarketing
101
Relationship marketing
101
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
64
Social web
64
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
51
Corporate Social Responsibility
50
USA
44
United States
44
Emotion
41
Corporate culture
38
Unternehmenskultur
38
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Brand extension
28
Markentransfer
28
Brand loyalty
27
Personality psychology
27
Persönlichkeitspsychologie
27
China
25
International marketing
25
Internationales Marketing
25
Customer satisfaction
24
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Konferenzbeitrag
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Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
9
Burmann, Christoph
7
Grace, Debra
6
Ind, Nicholas
6
Miller, Dale
6
Abratt, Russell
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Kernstock, Joachim
5
Piehler, Rico
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Burghausen, Mario
4
Gil Saura, Irene
4
Golob, Urša
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Jones, Richard
4
Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Phau, Ian
4
Urde, Mats
4
Valette-Florence, Pierre
4
Zarantonello, Lia
4
Abimbola, Temi
3
Biedenbach, Galina
3
Butcher, Luke
3
Chapleo, Chris
3
Davies, Mark A. P.
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Greyser, Stephen A.
3
Grohmann, Bianca
3
Gunasti, Kunter
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,141
Journal of retailing and consumer services
1,981
International journal of consumer studies
763
International journal of hospitality management
763
Psychology & marketing
732
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
The journal of product & brand management
495
European journal of marketing : EJM
432
Asia Pacific journal of marketing and logistics
419
Journal of advertising research
403
Journal of marketing research : JMR
389
Journal of marketing communications
378
Journal of marketing management : MM
375
Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Tourism management : research, policies, practice
345
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
341
Journal of travel and tourism marketing
340
Journal of international consumer marketing
330
Journal of retailing
328
Journal of marketing
326
Marketing letters : a journal of research in marketing
326
International journal of retail & distribution management
309
Journal of the Academy of Marketing Science
307
Journal of fashion marketing and management
306
Cogent business & management
298
Journal of consumer behaviour : an international research review
296
The journal of consumer marketing
296
Marketing intelligence & planning
289
International journal of contemporary hospitality management
285
Journal of advertising : official publication of the American Academy of Advertising
280
The international review of retail, distribution and consumer research
280
International journal of advertising : the quarterly review of marketing communications
279
The journal of services marketing
275
Journal of business ethics : JOBE
274
Technological forecasting & social change : an international journal
272
Young consumers : insight and ideas for responsible marketers
261
Journal of hospitality marketing & management
258
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ECONIS (ZBW)
634
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1
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
4
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
5
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
6
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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