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~isPartOf:"The journal of brand management : an international journal"
~person:"Baghi, Ilaria"
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Brand management
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Baghi, Ilaria
Johnson, Lester W.
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Baxter, Stacey M.
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Grappi, Silvia
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Ilicic, Jasmina
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Kulczynski, Alicia
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Phau, Ian
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Dens, Nathalie
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Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Jassawalla, Avan R.
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The journal of brand management : an international journal
Corporate social responsibility and environmental management
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European journal of marketing : EJM
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Journal of business ethics : JBE
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Journal of fashion marketing and management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Luxury marketing : a challenge for theory and practice
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
2
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
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