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~isPartOf:"The journal of brand management : an international journal"
~person:"Baxter, Stacey"
~subject:"Beziehungsmarketing"
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Brand community participation
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Baxter, Stacey
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The journal of brand management : an international journal
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Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
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