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~isPartOf:"The journal of brand management : an international journal"
~person:"Berenguer Contrí, Gloria"
~person:"Butcher, Luke"
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Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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Beziehungsmarketing
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Brand
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Berenguer Contrí, Gloria
Butcher, Luke
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
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Phau, Ian
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Wiedmann, Klaus-Peter
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Gil Saura, Irene
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Zarantonello, Lia
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Confente, Ilenia
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Donvito, Raffaele
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The journal of brand management : an international journal
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of retail & distribution management
1
Marketing intelligence & planning
1
The journal of product & brand management
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The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
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