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~isPartOf:"The journal of brand management : an international journal"
~person:"Berenguer Contrí, Gloria"
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Berenguer Contrí, Gloria
Johnson, Lester W.
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The journal of brand management : an international journal
International journal of retail & distribution management
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
2
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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