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~isPartOf:"The journal of brand management : an international journal"
~person:"Berggren, Björn"
~subject:"Beziehungsmarketing"
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The close relationship strategy : corporate brand development in banking
Silver, Lars
;
Berggren, Björn
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
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