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~isPartOf:"The journal of brand management : an international journal"
~person:"Bergkvist, Lars"
~subject:"Beziehungsmarketing"
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The journal of brand management : an international journal
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Two studies of consequences and actionable antecedents of brand love
Bergkvist, Lars
;
Bech-Larsen, Tino
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 504-518
Persistent link: https://www.econbiz.de/10008652683
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