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~isPartOf:"The journal of brand management : an international journal"
~person:"De Vries, Natalie Jane"
~subject:"Konsumentenverhalten"
~subject:"World"
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The journal of brand management : an international journal
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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