//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
~person:"Malthouse, Edward C."
~person:"Muehling, Darrel D."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Brand attitude
1
Brand management
1
Brand placement
1
Consumer behaviour
1
Foreign language
1
Konsumentenverhalten
1
Language
1
Markenartikel
1
Markenführung
1
Persuasion knowledge
1
Processing style
1
Product Placement
1
Product placement
1
Sprache
1
Werbewirkung
1
Written narrative
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dens, Nathalie
Malthouse, Edward C.
Muehling, Darrel D.
Baxter, Stacey M.
2
Kulczynski, Alicia
2
Velasco, Carlos
2
Ajitha, Soundararaj
1
Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Alvarado, Jorge
1
Ambroise, Laure
1
Avramova, Yana R.
1
Borges, Adilson
1
Burkhalter, Janée N.
1
Calvert, Gemma
1
Carroll, Angela
1
Chen, Huan
1
Cronley, Maria
1
Curasi, Carolyn Folkman
1
Currás-Pérez, Rafael
1
Daryanto, Ahmad
1
Demmer, Vera
1
Dones, Virgin
1
Donthu, Naveen
1
Dwivedi, Abhishek
1
Feliberty Lugo, Vivian
1
Felix, Reto
1
Flecha Ortiz, Jose A.
1
Fonseca, Beatriz
1
Furnham, Adrian
1
Föhl, Ulrich
1
Grohmann, Bianca
1
Gutnikov, Sergei
1
Guèvremont, Amélie
1
IIicic, Jasmina
1
Ilicic, Jasmina
1
Jeong, Hyun Ju
1
Jin, S. Venus
1
Johnson, Lester W.
1
Kardes, Frank R.
1
Kartika, Gilang
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
6
Journal of business research : JBR
5
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
Brand management in emerging markets : theories and practice
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
Green advertising and the reluctant consumer
1
International business, not as usual
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
Kellogg on advertising & media : the Kellogg School of Management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The handbook of communication engagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->