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~isPartOf:"The journal of brand management : an international journal"
~person:"Dwivedi, Abhishek"
~person:"Phau, Ian"
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Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Brand
3
Markenartikel
3
Measurement
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Messung
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Australien
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Brand genuinuity
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Dwivedi, Abhishek
Phau, Ian
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
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Wiedmann, Klaus-Peter
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Zarantonello, Lia
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Abratt, Russell
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Dens, Nathalie
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Kapferer, Jean-Noël
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Kara, Selcan
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Atwal, Glyn
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Baghi, Ilaria
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Casidy, Riza
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Confente, Ilenia
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The journal of brand management : an international journal
Marketing Intelligence & Planning
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Australasian marketing journal
5
Journal of business research : JBR
5
Journal of international consumer marketing
5
Young consumers : insight and ideas for responsible marketers
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
The journal of product & brand management
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of International Education in Business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
7
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
3
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
5
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
6
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
7
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
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