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~isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~type_genre:"Article in journal"
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Fetscherin, Marc
Herrmann, Andreas
Sarkar, Juhi Gahlot
Johnson, Lester W.
5
Keller, Kevin Lane
5
Merrilees, Bill
4
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4
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Valette-Florence, Pierre
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The journal of brand management : an international journal
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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International marketing review
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Psychology & marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
2
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
4
Valuating brand equity and product-related attributes in the context of the German automobile market
Fetscherin, Marc
;
Toncar, Mark F.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 134-145
Persistent link: https://www.econbiz.de/10003909884
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