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~isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~person:"Phau, Ian"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
7
Brand management
6
Markenführung
6
Brand
5
Markenartikel
5
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Fetscherin, Marc
Phau, Ian
Balmer, John M. T.
13
Merrilees, Bill
10
Powell, Shaun M.
10
Burmann, Christoph
8
Keller, Kevin Lane
7
Grace, Debra
6
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6
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6
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5
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4
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4
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4
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3
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3
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3
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The journal of brand management : an international journal
Journal of business research : JBR
7
Journal of fashion marketing and management
6
Journal of international consumer marketing
4
Marketing intelligence & planning
4
The journal of product & brand management
4
Journal of promotion management : JPM
3
The journal of consumer marketing
3
Australasian marketing journal
2
International journal of consumer studies
2
International marketing review
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Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of Chinese culture and management : IJCCM
1
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Journal of consumer marketing
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Journal of vacation marketing : an international journal
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Multinational business review
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Strategic change
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Tourism management : research, policies, practice
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Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
8
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date (oldest first)
1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
5
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
6
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
7
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
8
Valuating brand equity and product-related attributes in the context of the German automobile market
Fetscherin, Marc
;
Toncar, Mark F.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 134-145
Persistent link: https://www.econbiz.de/10003909884
Saved in:
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