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~isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~subject:"Kundenmanagement"
~subject:"Markenführung"
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Kundenmanagement
Markenführung
Beziehungsmarketing
3
Brand
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
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Brand hate
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Qualitative analysis
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brand
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brand connection
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brand emotions
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brand feeling
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consumer
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relationships
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Fetscherin, Marc
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Gil Saura, Irene
2
Ind, Nicholas
2
Kaufmann, Hans Rüdiger
2
Loureiro, Sandra Maria Correia
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Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Chrysochou, Polymeros
1
Cooper, Tony
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Corsi, Armando Maria
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Crane, Frederick G.
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The journal of brand management : an international journal
The journal of product & brand management
3
Journal of business research : JBR
2
International journal of consumer studies
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
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Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
3
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
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