//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~person:"Gil Saura, Irene"
~person:"Kaufmann, Hans Rüdiger"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Brand image
3
Markenimage
3
Brand
2
Brand equity
2
Brand loyalty
2
Einzelhandel
2
Markenartikel
2
Perceived quality
2
Retail trade
2
"Green" practices
1
Brand associations
1
Brand awareness
1
CBBE
1
CHAID
1
Corporate reputation
1
Customer satisfaction
1
Customer value
1
Dienstleistungsqualität
1
Emotion
1
Firmenimage
1
Gender
1
Geschlecht
1
Human dimension
1
Kundenwert
1
Kundenzufriedenheit
1
Luxury goods
1
Luxury/convenience brand
1
Luxusgüter
1
Market segmentation
1
Marktsegmentierung
1
Perceived value
1
Retail brand equity
1
Satisfaction
1
Segmentation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gil Saura, Irene
Kaufmann, Hans Rüdiger
Fetscherin, Marc
3
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Ind, Nicholas
2
Loureiro, Sandra Maria Correia
2
Wiedmann, Klaus-Peter
2
Šerić, Maja
2
Abratt, Russell
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Balmer, John M. T.
1
Baxter, Stacey
1
Baylghomog, Steven W.
1
Berenguer Contrí, Gloria
1
Bjerke, Rune
1
Block, Lauren
1
Bougoure, Ursula S.
1
Brunetti, Federico
1
Brunner-Sperdin, Alexandra
1
Burmann, Christoph
1
Cailleux, Hugues
1
Carnevale, Marina
1
Casidy, Riza
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Chrysochou, Polymeros
1
Cooper, Tony
1
Corsi, Armando Maria
1
Crane, Frederick G.
1
Crepaz, Marc-Philipp
1
Cronley, Maria L.
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
World review of entrepreneurship, management and sustainable development
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cogent business & management
1
International journal of automotive technology and management : IJATM
1
International journal of business performance management
1
International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->