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~isPartOf:"The journal of brand management : an international journal"
~person:"Heitmann, Mark"
~person:"King, Ceridwyn"
~type:"article"
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The journal of brand management : an international journal
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Internal branding: exploring the employee's perspective
King, Ceridwyn
;
Grace, Debra
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 358-372
Persistent link: https://www.econbiz.de/10003699478
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