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~isPartOf:"The journal of brand management : an international journal"
~person:"Jassawalla, Avan R."
~person:"Ross, William T."
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Brand management
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Consumer behaviour
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Jassawalla, Avan R.
Ross, William T.
Johnson, Lester W.
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Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
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Kulczynski, Alicia
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The journal of brand management : an international journal
Journal of marketing research : JMR
2
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
6
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1
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
2
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
Saved in:
3
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
4
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
5
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
6
The unique effects of branding on variety perception
Puligadda, Sanjay
;
Ross, William T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10008758988
Saved in:
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