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~isPartOf:"The journal of brand management : an international journal"
~person:"Kernstock, Joachim"
~person:"Phau, Ian"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
8
Markenführung
8
Brand image
6
Markenimage
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4
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4
Brand
2
Brand architecture
2
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Kernstock, Joachim
Phau, Ian
Balmer, John M. T.
13
Merrilees, Bill
10
Powell, Shaun M.
10
Burmann, Christoph
8
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7
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4
Golob, Urša
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Heine, Klaus
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Ilicic, Jasmina
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Jones, Richard
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Kulczynski, Alicia
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Leone, Robert P.
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Melewar, T. C.
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3
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The journal of brand management : an international journal
Journal of fashion marketing and management
6
Journal of business research : JBR
5
Marketing intelligence & planning
4
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Journal of retailing and consumer services
2
The journal of consumer marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The journal of asset management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
5
Journal of brand management : editorial guidelines and expectations of authors
Davies, Mark A. P.
;
Golob, Urša
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012433567
Saved in:
6
Twenty-five years of the Journal of Brand Management
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 489-493
Persistent link: https://www.econbiz.de/10011962811
Saved in:
7
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
8
Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial
Brexendorf, Tim Oliver
;
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 685-688
Persistent link: https://www.econbiz.de/10010514155
Saved in:
9
Guest editorial: Corporate brand management : a leadership perspective
Kernstock, Joachim
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 717-722
Persistent link: https://www.econbiz.de/10010234999
Saved in:
10
Corporate behaviour vs. brand behaviour : towards an integrated view?
Brexendorf, Tim O.
;
Kernstock, Joachim
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10003541541
Saved in:
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