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~isPartOf:"The journal of brand management : an international journal"
~person:"Lima, Ana Pinto de"
~subject:"Cultural heritage"
~subject:"Cultural identity"
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Lima, Ana Pinto de
Burghausen, Mario
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The journal of brand management : an international journal
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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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