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~isPartOf:"The journal of brand management : an international journal"
~person:"Maclennan, Maria Laura Ferranty"
~person:"Siew, Shir-Way"
~type_genre:"Article in journal"
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Maclennan, Maria Laura Ferranty
Siew, Shir-Way
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The journal of brand management : an international journal
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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